People Waste One Week A Year Channel Surfing
Do you have trouble finding something worthwhile to watch? Then you’re not alone. According to a new survey commissioned by Microsoft’s Connected TV Business, over a quarter of TV viewers in the UK waste more than a week each year channel surfing. Digital TV viewers, on average, spend 2-3 hours watching telly each day but almost a quarter of that time is spent looking for something to watch. That’s around 3.5 hours a week and, consequently, over 7 days a year. The young′uns (aged 16-20) are the most prone to this type of surfing, with 1 in 5 spending up to a quarter of their time looking for stuff to watch while that figure is just 1 in 20 for the over 55s. You’d think then that they’d actually get to see everything they want to. Not so. Three quarters of digital viewers (73%) say they still miss programmes they would have liked to watch because they find it difficult or time consuming to find out what’s on. A further 1 in 8 (14%) claim they often stumble across a great programme or series only to find they have missed the start or earlier episodes. Assuming people aren′t stupid, what’s the problem? The survey posited that the key reason is an abundance of choice. Almost half of all digital viewers find the number of channels overwhelming and despite having upwards of 100 channels, 41% stick to a small group of them: 1 in 3 stick to the main five terrestrial channels (BBC1, BBC 2, ITV, Channel 4 and Channel 5).-Martin Lynch TV life news
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